Car manufacturer Bentley will make 60 unique special edition model of the variance Mulsanne. This is to commemorate the Diamond Jubilee Quenn.
Reported by Autocar.co.uk, Saturday (04/21/2012) every car made in government that will represent the Queen lead. The first model of this special edition of the Bentley Mulsanne is projected to perform in the event Beijing Auto Show 2012 which will take place next week.
Each model will offer a suite of features inspired by the kingdom that would exceed the standard features Mulsanne. In the process, these models will be done exclusively by Bentley Mulliner division.
Mulliner has built limousines used the Queen in 2012 and has had an association with the royal family since the 1760's. And now the company has been fully owned by Bentley.
Exclusive features that will be pinned on the Bentley Mulsanne as gold embroidery on headrests, veneered picnic tables to the rear dikabin gold plated. In addition, Bentley will provide a choice of three colors namely red, white and blue on each model to strengthen the image of the British car.
Meanwhile, the launch itself will coincide with the opening of the biggest dealers in Asia who are in Beijing. Currently, China Bentley's biggest market, where 1664 units sold during 2011.
The birthday of Queen Elizabeth II, a wonderful opportunity for Bentley to launch luxury sedan edition of the Queen at the Beijing Auto Show 2012, being held this week.
Bentley Mulsanne named Diamond Jubilee, developed by Mulliner division, and made only 60 units as an example. Each year, the car was given a government unit for the Queen of England.
Reason selected Beijing as the launch of this car, because China has the biggest brand in the world market, surpassing the United States. In the land of the Bamboo Curtain, the British luxury car manufacturer sold 1664 units in the first quarter of 2012.
This figure represents an increase of 84.6 percent in the same period in 2011, and the total delivery vehicles from last year until now reached 1839 units Bentley.
"China provides a unique experience for business partners in UK," said Director of Royal and VIP Relations Bentley, Richard Charlesworth reported by Carscoop, Tuesday, April 24, 2012.
Bentley Mulliner Diamond Jubilee edition V8 engine powered 6.75-liter turbocharged, capable of spraying power 505 hp and torque of 1020 Nm at 1750 rpm. This luxury sedan can accelerate when driven 5.3 seconds from rest to 100 km / h, with a top speed of 296 km / h.
When all manufacturers compete to make a car fuel efficient, only using the stick Bentley V8 and V12 engines. "We still offer the V12 and a V12 engine manufacturers in the world," said Christophe Georges, Chief Operating Officer (COO), Bentley Autoguide.com quoted yesterday (12/04/2012).
That argument does not seem unreasonable to current conditions. But Bentley would say, their sales rose 40 message in the United States. Not only that, the United States, which had previously been a traditional market British luxury car, now bypassed by China. This is explained by the sales figures. If in the United States selling Bentley in the first quarter of 2012 was 440 units, in China has reached 578 units.
Bentley models that use large-capacity machines are Mulliner new Mulsanne V8 engine with a capacity of 6.75 liters and producing 512 PS power. The price is more expensive because the U.S. government menggenakan higher taxes. In addition, fuel use is also limited.
Mulsannes priced at 291,000 U.S. dollars, or approximately USD 2.6 billion. After plus tax, consumers must pay 320,000 U.S. dollars (USD 2.9 billion) to 340,000 U.S. dollars (USD 3.1 billion). Another fact, it turns out 80 percent of the Mulsanne sold, 80 per cent should be ordered first.
"The Chinese and the U.S. are both strong. Yet I do not see the dominance of China will continue," said Christophe Georges.
Bentley stick with using V8 and V12 engines when all manufacturers are racing to make fuel efficient cars. "" We are still offering the V12 and a V12 engine manufacturers in the world, "said Christophe Georges, Chief Operating Officer (COO), Bentley Autoguide.com quoted yesterday (12/04/2012).
Bentley says, sales have risen 40 message in the United States. Not only that, the Buyer Bentley is more in China than the United States which had been the traditional market of British luxury car. It has been proved by the record sales that have been exposed, Bentley sales in the United States in the first quarter of 2012 was only 440 units, while in China has reached 578 units.
Bentley models that use large-capacity machines are Mulliner new Mulsanne V8 engine with a capacity of 6.75 liters and producing 512 PS power. The price is more expensive because the U.S. government menggenakan higher taxes. In addition, fuel use is also limited.
In the United States Mulsannes priced at 291,000 U.S. dollars, or approximately USD 2.6 billion, that's not to mention plus tax. So in total plus tax, consumers had to pay 320,000 U.S. dollars (USD 2.9 billion) up to 340,000 U.S. dollars (USD 3.1 billion) if you want to bring home this Mulsannes. On the other hand, it turns out 80 percent of the Mulsanne sold, 80 per cent should be ordered first.
"The Chinese and U.S. markets both are very strong. Yet I do not see the dominance of China will continue," said Christophe Georges.
Luxury car manufacturer Bentley has just opened a showroom of their biggest in Beijing, China. On that occasion, Bentley Bentley Mulsanne also shows a special edition made to commemorate 60 years of the throne of Queen Elizabeth II in England.
More unique again, opening the largest Bentley dealers in the world and the launch of the Bentley Mulsanne's Diamond Jubilee Edition was also coincides with the birthday of Queen Elizabeth II.
Bentley himself in 2002 by Bentley's Mulliner division never made a State Limousine for the queen. Today, the division is what will make Bentley Mulsanne Diamond Jubilee Edition.
Since this is a special edition, then there would be only Diamond Jubilee Edition Bentley Mulsanne to be born into the world.
Each Bentley Mulsanne Diamond Jubilee Edition is born will have a variety of different ornaments that mark one year reign of Queen Elizabeth II. So 60 Bentley Mulsanne Diamond Jubilee Edition to represent each year of the queen throne.
Each car will also get a headrest that has a gold embroidered with 'picnic table' on the back is decorated with a layer of gold and Diamond Jubilee Edition emblem as a marker.
However, the launch of this car in China seems to invite confusion of many. Because China is certainly not English. But if you see a potential market, the move is understandable. Therefore, China today is the largest market in the world Bentley.
"This series is a special car, built by hand by Mulliner Division is our way to give appreciation for British institutions, creativity and services have been proven in China," said Richard Charlesworth, Director of Royal and VIP Relations for Bentley Motors at the Auto Guide, Tuesday (24/04).
